What IS A Landing Page?
I’m guessing that if you’re reading this blog post, you’re really not sure what a landing page is. You probably have an idea in your head, but you’re just trying to confirm that what you think is right, is right – right? Well, despite the picture, it’s got nothing to do with parachutes, planes or anything else that comes out of the sky – but of course you knew that already. 🙂
Okay – Time to get serious….
Basically a landing page is a page on a website to which traffic is being directed for a reason. This can be a sales page, or any other page where you’d like people to go to do something.
The most common type of landing page (or page that’s referred to as a ‘landing page’) is an optin page.
So, what is an optin page?
Another name for a landing page…. 😆
I know.. Enough with the funny stuff….
So, these pages are known by a few names and the names are used interchangeably. For example:
- Optin page
- Landing page
- Squeeze page
There are possibly other names that marketers use to refer to this type of page, but these three are the most widely used.
What are squeeze pages used for?
Squeeze pages are used to capture leads. They are usually created using an autoresponder service such as GetResponse (they’re my chosen autoresponder service). Autoresponder services capture leads (usually names and email addresses), and then store them in a mailing list so that we can then email those subscribers with information, products and great ideas.
Squeeze pages usually give away something free in exchange for the email address. Perhaps a report, free ebook or access to a video with information that the subscriber wants to view.
How do squeeze pages work?
Traditionally a single page is used that contains information about the free giveaway along with an optin form similar to the one below. The form is filled out by the reader if they want whatever is being given away.
Sometimes, a two step optin is used where there is only a button on the initial landing page (along with the information about what’s being given away of course), that when clicked, is linked to either another page containing the optin form or a popup form that can be completed by the reader.
So, to sum it all up, here’s the short and sweet version
- A landing page is a page that you send people to to do something.
- That landing page may be a sales page, an optin page or squeeze page.
- Landing page, optin page and squeeze page are terms that are often used interchangeably.
- Most landing pages are lead capture pages.
P.S. If you’d like to make professional looking landing pages in a flash that are automatically connected to your autoresponder, GetResponse have the perfect solution. You can check that out here.